Study: Your Listing’s Words Carry Weight

A new study finds that properties that contain certain words in their listing comments tend to sell for higher prices.

CoreLogic researchers analyzed more than 1 million single-family transactions that closed in the first half of 2017. Every property analyzed had public remarks and comments from which researchers extracted word pairs. Prices can vary geographically on how much weight certain words may have.

But one house feature that stood out was “pane windows,” which could represent dual-pane windows or energy-efficient windows, CoreLogic researchers found. The use of “pane windows” in listing comments tended to equate to higher home prices, researchers found. Other words that tended to carry the most weight are “new construction,” “remodeled kitchen,” and several paint references, whether for the interior or exterior.

The following words were found to have a positive impact on the closing price, according to CoreLogic researchers:

  • Pane windows
  • New construction
  • Remodeled kitchen
  • Single-level
  • Outdoor living
  • Exterior paint
  • Fully fenced
  • RV parking
  • In the kitchen: granite, range, oven
  • Updated kitchen
  • Quiet street
  • Interior paint
  • Light, bright
  • Hardwood floors
  • Award-winning
  • Gas fireplace
  • Natural light
  • Fruit trees
  • New paint
  • Stainless appliances
  • Gas range
  • Front yard
  • Walking distance (note: the appropriateness of this term is up for debate)
  • Fireplace
  • Fully fenced
  • Large backyard
  • Easy access
  • Vaulted ceilings
  • Perfect for entertaining

“Anyone selling a home that has any of the features listed … should make sure to ask their listing agent to include these words and phrases in the public comments,” CoreLogic notes at its Insights blog. “

Source: “Public Listing Comments Can Have an Impact on Closing Price,” CoreLogic Insights Blog (Oct. 13, 2017)

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