2024 Convention: Pricing Strategies – Mastering the CMA (Pt. 1 of 2) with Cheryl Knowlton – D1121 – 3.25 CE (6.5 CE total for both sessions)

Enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values. This is the core course required to earn the new PSA (Pricing Strategy Advisor) certification. You will learn about the purpose and benefits of CMAs, and how to guide clients through them and be able to utilize terminology of pricing and valuation in a way that sellers can appreciate. Uncover ways to properly identify appropriate comparables, where to find information about them and how to adjust comparables for your CMA.

This is the first half of a 2 part course. The 2nd part continues Thursday, October 3rd at 8:00 am.