Day: December 8, 2025
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Education
Raising the Bar: Article 12 – Truthfulness in Advertising with Larry Frisbie
In this episode of the “Raising the Bar: The REALTOR® Code of Ethics” series, Larry Frisbie of the Coeur d’Alene Regional REALTORS® explains Article 12, which focuses on honesty, accuracy, and truthfulness in all marketing and advertising. Larry discusses why REALTORS® must present a true picture in every communication—whether online, in print, or in person—and how credibility is essential to maintaining trust with clients and the community. He highlights common mistakes that can mislead consumers, such as advertising services as “free” without proper disclosure, and explains why these practices violate Standard of Practice 12-1. Past Episodes Code of Ethics 101 2025 President Julie Anglesey shares why the Code of Ethics is more than just a set of guidelines—it’s a higher moral standard that distinguishes REALTORS® from other agents. Julie offers…
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