Dot Realestate Launches Sept. 18

The National Association of Realtors® will be launching a new top-level domain, .realestate, on Sept. 18. The new domain extension will be available exclusively to NAR and CREA members during a pre-sale that starts on Sept. 18. After 60 days, the domain will be available to the public.

The .realestate web addresses will be free of restrictions from NAR affiliation and will allow real estate entities and professionals to creatively market properties, geographic areas served, or their personal brands and specialties. The domain leverages real estate as a descriptive and internationally known term.

“NAR is thrilled to launch our second top-level domain, . realestate, to help real estate professionals and businesses better connect with home buyers, sellers, investors and owners, and remain essential to every real estate transaction. Making use of this pioneering technology will help them to market themselves and their listings, services or resources in new and creative ways,” said NAR President Elizabeth Mendenhall.

Second Generation, Ltd. and NAR partnered to bring REALTORS® .realtor™ and .realestate to help members market their brand online.

Throughout the application, review and development process of .realtor™ and .realestate, NAR has worked closely with Second Generation, an investment firm and experienced registry operator for multiple top-level domains including .jobs which was launched back in 2005.

“Over the years, Second Generation has been a part of the first wave of new top-level domains, and applauds NAR’s stewardship of .realtor™ and now .realestate for the benefit of their members and the real estate industry at large,” said Second Generation President Matthew Embrescia. “As the voice of real estate, NAR represents a community that values and understands real estate, and Second Generation is thrilled to be a partner in this highly anticipated top-level domain launch.”

Standard dot realestate domains are $69 per year. Find out if you are ready for your dot realestate domain by visiting www.get.realestate.

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